2024 has seen significant evolution of the mobility sector, with electric vehicle production lines and sales fully ramped up, ongoing pressures on fuel prices created by global conflicts and a tough economic environment which has seen consumers faced with tough choices about discretionary expenditure.
Fonto has examined consumer spend with the top 5 petrol & convenience brands in Australia to understand key variables shaping one of the industries most likely to change shape in coming years.
- The top 5 brands in Petrol & Convenience represent 75% market share
- The average basket for these brands varied between $26 and $43 for the September 2024 quarter. Sound low to you for a tank of fuel? Remember that a high volume of transactions in the category are small-value convenience items.
- Is there loyalty in convenience? Consumers of these brands typically spent 20% of their category spend with their preferred brand, and 80% elsewhere. The exception?7Eleven, who captured 31% of their consumers’ share of wallet during the September quarter.
To find out more about consumer expenditure in Petrol & Convenience or to see how we can connect directly with individuals shortly after actual purchase, reach out to the team: insights@fonto.com.au
