Fonto translates to thesource. Our mission is to be the source of consumer truth, providing the most accurate research and insights to help businesses make better decisions.
timely
accurate
verified
robust
There’s a reason we’re disrupting the market
Regrettably, market research is often based on inaccurate data, collected from dubious respondents, via recall methodology in an untimely manner, providing a poor-quality snapshot to support strategic decisions. Fonto was built to overcome these challenges.
We collaborate with consultancies, data analytics companies, investment firms, research agencies, media organisations and corporate clients to enable better decision making.
Our Team
Aodhagán Grisewood
Head of Product & Customer Experience
Ben Dixon
CEO & Founder
Ben Trinh
Full-stack Developer
Camila Leonardo
Project Manager
Cassie LaForest
Senior Research Consultant
David Elias
Senior Scripter-Programmer
Ines Obermair
Director
Jack O'Mahony
Head of Data
Jenny Dechnicz
Head of Scripting & Data Processing
John Price
Sales Director
Jon O'Loughlin
Head of Client Development
Juan Arangüena
CTO
Mrinal Bhardwaj
Senior Data Analyst
Pauline Pau
Senior Survey Programmer
Priscilla Keane
Customer Support Executive
Richard Frawley
CFO
Sam Almutair
COO
Stephen Shaw
Account Executive
Tanbir Ahmed
Senior Scripter
Toby Jattke
Research Panel Manager
Viktoryia Urukova
Product Designer
Some A’s to your Q’s
Who does Fonto work with?
We work with many corporate clients directly and also have a go-to-market partner approach. We believe the new era of qualified and validated consumer insights should be available to everyone.
We also work with consultancies, data analytics companies, investment firms, research agencies, media organisations and government departments. We bring additional power and insight to what you offer your clients.
Can we engage Fonto like a traditional research panel?
Yes. Whilst we have excellent data capabilities and can add extra value in many ways, one of our core capabilities is high quality survey research, which keeps our members earning and engaged.
Try our online panel services, and experience the difference.
How do you verify your members?
We have a 3-stage member verification process on sign-up: 1. Mobile phone number validation 2. Email address validation 3. Active Australian bank account validation
This process ensures we are fraud and bot resistant, and members cannot engage or get paid on our platform unless they have an active Australian bank account.
We also employ additional in-survey checks, screening and exclusions to ensure the best possible quality.
What countries do you currently operate in?
Fonto’s roadmap is to be a global organisation, but getting the model right in our home country first is critical. We are currently only operating in Australia. Stay tuned.
How does Fonto source its data?
Fonto has two wholly owned consumer propositions – Humaniti (www.humaniti.com) and Surveyz (www.surveyz.com.au) that enable people to get financially rewarded when they share their data and opinions.
These platforms provide a robust data lake of bank transactions from adult Australians, updated every day. Based on that de-identified spending data, our members can be selected for online survey research.
We call it a live, longitudinal, single-source, data and research community.
How does Fonto handle data?
All Fonto data is handled safely and securely in Australia. We are ISO 27001 certified, and compliant with Australian privacy guidelines.
Our members double opt-in to share their information in a de-identified, secure and aggregated way. We regularly handle client supplied sample and data through our encrypted secure data rooms.
