Behold the power of loyalty programs

When it comes to brand loyalty, Australian drivers are a fickle bunch.

The idea of having fresh ingredients and simple recipes boxed up and delivered to your door has struck a chord in Australia with customers spending an average of $211 per month on ready-to-cook meal kits.

One of the first major changes to the Australian way of life due to Covid-19 was the introduction of stay-at-home rules across the country.